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Social Media Tools for Work & Self Promotion

December 5, 2012

We live in a social world, individual that has not only absolutely Change terms in Business, but also created innovative ones to fit the exchanging expression of communication. In other words, social media is taking the world by storm, and if you haven’t flown on this trend, we can bet we are going to be left far behind. Taking advantage of social media is a powerful and reasonable way to promote and market your business and “you” as a brand. Social media tools help individual keep a finger on the pulse what’s happening in the world.

Social networking websites are just a very big part of social media. For business, social media is much more, providing main benefits: communication, collaboration, community, and mutual intelligence opportunities.

Five most effective social media:






My space

The social media helps to encourage customers and potential customers that your business is reliable and can be trusted. What better way to interact with new potential clients than via people who have already experienced what your brand has to offer?  When your social media starts to make exchange and reaction such as likes, shares, tweets, pins then this social reference is observable to more and more people, acting as a great gateway for greater numbers of people to get to know more about your brand. Having a well optimized social media profile on Facebook, LinkedIn or whichever social media site you choose can help you command high search result places for your brand name or search terms related to your career.

Use the “social” nature of social media to your advantage here: there will always be key people of influence in your niche so find out who they are, look them up and spend some time getting to know them. Watch and learn how they engage their audience and try engaging with them yourself too. If you manage to develop a relationship with these key people of influence it impacts on your own sphere of influence, as people will see you mixing with respected and knowledgeable members of your industry and this can help increase your credibility too.

It’s no surprise that LinkedIn has been extremely profitable and successful. Recruiters are starting to use LinkedIn as the main place for sourcing candidates because it’s free and the top professionals are on there. Many video resumes are good, while others are so amateur and rehearsed that they subtract from a given candidates marketing program. The key with a video resume is that very few people have actually created one, so they serve as a differentiation in the recruiting process. A good video resume is short, describes the value you can contribute to a given position, explains why you’re the best person for the job and talks about your background in a story-like format. If you aren’t a person with an outgoing and lively personality, then don’t bother creating one. That is how you have a successful job search and stand out for years to come.

This links provide how LinkedIn provides best job search and another link provides how to explore social network for brand and business.

Here is a short video how small business can use social media efficiently .


From → Social Media

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